Bloggers Funda - Optimising ads

For complete listings, you'll need to set goals and achieve
your principles. You'll need to split test and
continually refine your ads. Aim to beat 75% of the
competition.


1. The intimacy and relevance
Your ad title and body should be as close and as
relevant than what the researcher found as far as possible.
Imagine searching for "football shirts of Liverpool" and three
Ads return.

Ad # 1
The paris football
From Winning Now!
Download Now
www.bettingonfootball.com

Ad # 2
Buy Football Jerseys
New and used. Lowest
Price. Free Shipping
www. Swimsuits-For-You.com

Now tell me that we probably will get the clicks? It is almost
"something easy" is not it? Ad # 2 would get more clicks then ad
# 1.The trick is simply to create specific ads for certain
keywords.

Now that you've created a very relevant ad, you
will get through clickthrough rates higher.

And it's a good thing, not only because you get more
sales, but because a higher click through rate cuts costs
and increases your ad position!

You see how easy it is? However, the majority of Adwords
users fail to grasp even the basic understanding! You will
there crushing the competition!


2. Digital Measure
Another thing that I can give is to provide numbers if possible
as proof "digital"

Here are some examples:

The paris football
See How Punters 13,021
Score avec leur pari!

The paris football
$ 12.434 awaiting
Get Started Right Now!

You get the picture, right? It is important not to exaggerate or
exaggerate the numbers, prospects can smell a mile HYPE
away.


3. Contradicting method
Another good method is to approach the "opposite"
What I mean is simply to contradict what the user is
research or seeks to do.

For example, a user searches on the phrase "make money at
The paris football. "Obviously he wants to earn money
Bet on football right?

So that ads like ...

The money from paris? Forget It
Not until you get this software
Seeing is believing!

Avoid making money
Football with other sources
For only the Works

Losing money from football paris
That is What Will Happen
If you do not get it fast

Be sure to experiment and come up with your own
variations. This ad works on the same basis to object to what
the researcher wants to achieve and thus create a "vacuum"
and curiosity of course.

Posted by Supersub at 10:50 AM